Intake Deck
Operational Readiness Analysis
March 2026
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Confidential — Do Not Distribute
02 Executive Summary
Four numbers that frame the engagement.
82/18
Casino / Sports Split
product mix $600
Cost Per Acquisition
elevated $865
6-Month LTV
thin margin 41%
Funnel Drop-off
critical 03 Company Identity
Entity
Duelazo de Mexico SA de CV
Team
~15 people
Platform
Betco
Product Split
82%
18%
Casino
Sports
Platform Utilization
Betco white-label with limited customization. Dev bandwidth constrained.
04 Competitive Landscape
Key Competitors
Winpot
Licensed MX operator — direct market competitor
Pickwin
Licensed MX operator — direct market competitor
TeamMexico
Licensed MX operator — direct market competitor
Duelazo Differentiators
01
Crypto-native payment rails
02
Affiliate-driven acquisition engine
03
Lean operational structure (~15 headcount)
05 Regulatory Status
Licenses & Certifications
DGJS — Licensed Meta RMGGoogle RMG Veriff KYC — In Process
Payment Rails
SPEI
bank
OXXO
cash
Mercado Pago
wallet
Crypto
crypto
Nuvei
psp
D24
psp
KYC Flow
Registration
→ Document Upload
→ Veriff Verification
→ In Process
Approved
06 Technical Infrastructure
Page Speed
5.6s
0s 10s
Critical — Target < 3s
Data Ingestion
Real-time — Production
CRM Status
Journeys Active Validated
Dev Bandwidth
Limited Constrained engineering capacity. Mobile site in development.
Mobile
In Development 07 Financial Health
Cost Waterfall
Platform
14%
License
7%
PSP
1.5–4.25%
Total
25.25%
Financial Projections
No Formal Projections
No P&L model, cash flow forecast, or breakeven analysis provided.
Planning Horizon
3-6 months
Short operational window — requires rapid decision cycles.
08 Unit Economics
CPA vs LTV
$600
USD
CPA
$865
6-month USD
LTV
LTV:CPA Ratio
1.44x
Target: > 2.0x for healthy unit economics
Funnel Drop-off
Impressions 100%
Clicks 72%
Registration 59%
Deposit 35%
41% drop-off between registration and first deposit. Attribution limited to UTM-only.
09 Marketing Ecosystem
Active Channels
Meta
RMG Certified
Google
RMG Certified
Affiliates
Primary Channel
Influencers
Premium / High Cost
CRM
Journeys Active
Content Strategy Gap
No UGC Pipeline Influencer-Dependent
Relying on expensive influencer talent with no dedicated UGC budget. No external creator program. Content doesn't scale — every asset is a one-off cost with no compounding returns.
Design Approach
Desktop-First
Mobile in development. High risk for MX market where mobile dominates.
Brand Assets
- Guidelines
- Logos
- Color Palette
- Typography
- Photography
- Video Templates
MMP Integration
No MMP
No mobile measurement partner. Cannot attribute mobile installs or in-app events.
10 Acquisition Channels
Weekly Registrations by Channel
37
registrations / week
Meta Ads
4,000
registrations / week
Affiliates
Channel Imbalance
Affiliates generating 108x more registrations than Meta. Extreme dependency on a single channel creates operational risk.
Attribution Gap
UTM-Only No MMP
Cannot track post-install events, cross-device journeys, or view-through conversions.
11 Risk Matrix
High Likelihood
Lower Likelihood
High Impact
Critical
No financial projections
Thin LTV:CPA ratio (1.44x)
No breakeven analysis
Single-channel dependency (affiliates 108x Meta)
High
Mobile gap (desktop-first)
Page speed 5.6s
No CRM lifecycle automation
KYC friction — 3-step verification flow
Lower Impact
Medium
No MMP integration
UTM-only attribution
No UGC pipeline — influencer dependency
Brand identity needs refresh
No dedicated mobile app
Low
Regulatory reporting outsourced
Overall Risk: High
4 critical · 4 high · 5 medium · 1 low
12 Recommendations
Immediate
- P1 Deploy page speed optimization (target < 3s) Risk
- P1 Implement MMP for mobile attribution Growth
- P1 Build financial projection model (P&L, cash flow) Revenue
- P1 Conduct breakeven analysis Revenue
- P2 Audit KYC conversion funnel Growth
30-Day
- P1 Launch mobile-optimized experience Growth
- P2 Reduce funnel drop-off (A/B test registration flow) Growth
- P2 Diversify from affiliate dependency Risk
- P2 Transition influencer spend to scalable UGC creator program Growth
- P2 Implement proper multi-touch attribution Risk
- P2 Build CRM retention journeys (churn prediction) Revenue
- P3 Establish UGC creator contracts Growth
- P3 Deploy mobile-first landing pages Growth
90-Day
- P1 Full CRM lifecycle automation Revenue
- P2 Achieve LTV:CPA > 2.0x through retention programs Revenue
- P2 Scale Meta channel with creative testing framework Growth
- P2 Negotiate platform customization roadmap with Betco Risk
- P3 Formal unit economics dashboard Revenue
- P3 Launch loyalty program v2 Growth
- P3 Implement real-time event streaming (Kafka/Kinesis) Growth
13 Client Intake — Full Questionnaire
Complete responses from Duelazo operational readiness assessment.
Identity & Business Architecture 8Q
1.1
Legal name of the operating company
Duelazo de Mexico SA de CV
1.2
Commercial name / active brand(s)
Duelazo.com
1.3
Briefly describe your operational org chart. How many people and what are the key areas?
~15 people. CEO, managers (admin, KYC, affiliates, marketing), designer, video editor, CM, CS supervisor + 4 CS agents. External accounting.
1.4
Do you have defined roles and responsibilities per position?
Yes, but informal
1.5
What is your primary product and secondary?
82% Casino / 18% Sports
1.6
Who is your direct competition? What are your competitive advantages?
Winpot, Pickwin, Team Mexico. Differentiators: extensive game catalog, competitive odds, proprietary sports pools + poker studio.
1.7
Do you have a development plan with the platform provider?
Yes, with defined roadmap
1.8
Do you use all available features of your platform?
Using majority (~70%+)
Regulatory Sovereignty 6Q
2.1
Share link to DGJS/SEGOB authorization permit or sublicense agreement
Published at www.duelazo.mx
2.2
Have you completed RMG certification for Meta, Google Ads, and/or X?
Yes — Meta and Google certified (RMG)
2.3
Describe your integrated KYC and AML flow. Which external provider handles verification?
Veriff integration in process. INE/Passport + bank statement + selfie → OCR → auto-fill registration.
2.4
Select all local payment gateways currently active and integrated
SPEI/CoDi, OXXO Pay, Mercado Pago, Todito Cash, Credit/Debit card, Crypto, Nuvei, D24
2.5
If you selected "Other", specify which ones
Nuvei and D24
2.6
Do you directly generate regulatory reports to DGJS/SEGOB?
Managed by third party / legal firm
Technical Infrastructure 7Q
3.1
Do you operate a real-time ingestion architecture (Kafka, RabbitMQ, Kinesis) streaming events to CRM?
Yes, in production
3.2
Who manages DNS records? Will admin access be granted within 48h of signing?
Platform provider (Betco)
3.3
Do you have backend dev bandwidth to configure Webhooks, Operator APIs, and JWT endpoints this month?
Yes, but limited capacity
3.4
Average mobile page load speed? (seconds)
5.6 seconds
3.5
Average new user registration completion time? (seconds)
70 seconds
3.6
What reports can you extract from the platform? Do you perform structured data analysis?
GGR/NGR, player reports, financials, CRM KPIs, affiliate reports, compliance
3.7
Do you have automated CRM journeys? Do you validate to prevent conflicts?
Yes, active and validated journeys
Financial Health 6Q
4.1
Do you have financial projections at 1, 3, and 5 years?
No formal projections
4.2
If you have projections, share the document link
N/A
4.3
Have you identified your break-even point? Estimated timeframe?
6 months (estimated, not formally identified)
4.4
Briefly describe your operational cost structure
Platform 14%, License 7%, PSP SPEI 1.5%, Cards 4.25%
4.5
How long are you willing to invest before seeing positive return on acquisition?
3–6 months
4.6
What are your main financial KPIs?
NGR
Marketing Ecosystem 20Q
5.1
Which brand assets do you currently have?
Final logo
5.2
Does your brand identity need a refresh or is it final?
Needs minor refresh
5.3
Who defines graphic guidelines for communications and campaigns?
Internal design team
5.4
What domains redirect to your site?
duelazo.mx / duelazo.com / duelazotest.com
5.5
Is your experience mobile-first or desktop with robust web presence?
Desktop-first, mobile in development
5.6
What marketing channels do you currently use?
Organic social (FB, IG, TikTok, X), Paid (Meta Ads, Google Ads, programmatic), Email, SMS, Push, Affiliates, Influencers/UGC
5.7
What actions have been taken since launch on each channel?
Meta Ads: 37 registrations/week. Affiliates: 4,000 registrations
5.8
Do marketing actions have defined objectives?
Awareness/positioning, Conversion (registration + FTD), Inactive recovery, Retention/engagement
5.9
What marketing KPIs do you currently monitor?
Active users, retention, conversion, money retention, DAU/MAU, DAU/WAU, ARPU, reactivation, CLV, depositing customers
5.10
Describe your current user profile
Conservative / reserved profile
5.11
What user segmentations do you manage?
Advantage play, Bonus hunter, BOT, Money transfusion, New user, Not typical activity, Opposite betting, Team play, Tournament abuse, Under investigation, VIP
5.12
What is your target market for the next 12 months?
All Mexico. M/F 18-45. Sports: M 21-40. Slots/Casino: M/F 25-45. Esports: 18-30.
5.13
Is there a defined monthly marketing budget?
No defined budget — allocated case by case
5.14
If defined, what is the approximate monthly range? (MXN)
N/A
5.15
What promotions have you run and what results?
Welcome bonuses (slots/sports), deposit multipliers, free spins. Daily rotating promotions.
5.16
Do you know the cost per promotion (cost per redemption, margin impact)?
Yes, with detailed tracking
5.17
How does your loyalty program work? How is it communicated to users?
Configuring. "The Last Battle": 5 levels × 10 sublevels. Real money level-up + cashback 3%–7%.
5.18
Is the quinielas database segmented? What actions taken with it?
Migrated from quinielas to casino. Activated via SMS, email, WhatsApp + CRM segments.
5.19
How does customer support work? Does the team recover inactive players?
Chat (post-chatbot), withdrawals, bonus support, deposits, verifications, general inquiries.
5.20
Who manages the client portfolio and how?
Admin manager + agent. CRM segments. Daily comms: SMS, email, internal messages.
Acquisition Mathematics 4Q
6.1
Historical CPA for a verified FTD? (MXN)
$600 MXN
6.2
Calculated LTV of an active player over 6 months? (MXN)
$865 MXN
6.3
Percentage of registered users abandoning funnel before first deposit?
41%
6.4
Are you using an MMP or multi-touch attribution platform?
No — UTM/pixel tracking only
Operational Treaties 5Q
7.1
Do you agree that all tactical media buying decisions reside exclusively with the agency?
Agreed
7.2
Will you provide Admin-level access to betting dashboard, attribution platform, and CRM?
Agreed
7.3
Do you have a dedicated monthly budget for external UGC creators?
No, but willing to allocate
7.4
Do you accept weekly reviews, formal approvals, and async communication as the operational cadence?
Agreed
7.5
Any additional topics, restrictions, or expectations before starting?
NDA required. Confirmation of no conflict of interest with direct competitors.
Thank You
Next Steps: NDA Execution → Engagement Proposal → Kickoff
contact@instratt.com
In partnership with
Confidential — Do Not Distribute